An online business is known and remembered by its web address, which is called a URL. Your loyal customers would like to visit your online store frequently, but the poor readability of the web address may prohibit them from doing so.
The search engines are also focusing the ease and convenience of the end users. So, if a URL structure is user-friendly, simple and easy to understand, the search engines are also likely to rank it higher. In this post, we would like to discuss some of the valuable tips to make the URLs of your business website more user and SEO friendly.
Turn the URLs human readable
The URLs of any website needs to attract the attention of a human eye because the online users scan a web page rather than reading it in full. To help them recognize your web address at a glance, use simple and plain language.
They may face difficulty in reading the complex terminologies, and it turns they will turn to another tab to shop from your competitor. If your product name is a phrase, do separate the words by hyphens for higher readability.
Remove codes and special characters
In most of the blogging and eCommerce platforms, the URLs include a code by default, which is neither favorable for a reader nor a search bot. Try to remove them manually or by a tool. For PrestaShop users, we recommend the installation of Pretty URLs module that beautifies the URLs by removing the auto-generated codes and special characters with a few clicks.
Add keywords to the page URL, title, and description
The addition of a relevant keyword to the URL is still a commendable practice. It communicates the purpose of a web page to the search engines and the users. A web page accompanies a title and description in SERPs and social media, so it is better to achieve consistency by adding keywords to the title and description as well.
An SEO based friendly URL also requires the webmaster to merge the www and non-www version, as they are treated as completely different entities. In the same way, if two different URLs are pointed to a single CMS page, it needs to be merged or redirected in order to avoid the penalty of duplication or spam.
The basics of structuring seo based URLs also include the elimination of stop words, which may convey a misleading message to the search engines about your website. It is also advisable to keep the URLs short by limiting it to fewer folders. Extending a link with subfolders and product attributes will do harm rather than any good. You can explore lots of more valuable tips in the infographic here. Top 12 Tips to Get More Backlinks for Your Website
Author Bio: Alastair Brian is a professional blogger with a sound grip on addressing eCommerce problems with their possible solutions. He is working with FMEModules, which specializes in developing interactive modules and appealing themes. Apart from web development, the company has also got expertise in Prestashop ecommerce Development.