Sites should be used as a powerful sales weapon, have you used your site correctly? Do you feel that the investment was not worth it? Check out now our content and change it today!
Having a presence in the digital world is practically an obligation of every company today since people are increasingly connected and interested in knowing new products and services, mainly due to the ease of this remote access by cell phones, in which our life is. in the palm of our hand.
Within this subject, websites are one of the oldest tools on the internet, but for those who think that websites no longer work, they are very mistaken. However, for those who do not manage this tool, it is really difficult to achieve good results.
The site has a lot of evidence within the search channels, such as Google, in which they have priority in the search results, so your client certainly looks for a solution that your company serves, but if there is no compliance with these four steps, hardly this customer will choose your solution.
Therefore, this content aims to show what steps should be taken to optimize the lead conversion rate for your website, they are 4 fundamental steps for a digital marketing strategy, enjoy!
How to use the website to sell?
When building the site, it must already be developed using the best SEO practices, which facilitated the ranking of the company page for the main keywords that the buyer persona searches for within Google.
Other than that, the layout and content should be made with the objective of, from the visitor’s access, being attracted to contact the company or showing interest that he wants to know more, and how is this measured?
The moment that visitor leaves some form of contact, such as email or cell phone, at this moment he has just become a lead for the company, as you have a possible means of communication to resume contact later.
But until the customer accesses the site and is converted into a lead, some actions must be taken, for that, we have listed four essential actions to leverage the conversion results of your site!
Create content that adds value to your visitor
The content CREATION is the focal point within the strategy, from the content in which you can resolve the pain and heal customer questions before their solution to be offered, thus planning which creates content is key.
This step is within Inbound Marketing, in which it works precisely in the assessment of what content the buyer persona seeks, in which they generate authority for their company and show the solution in a basic way making the company attractive to solve the visitor’s pain.
Use of landing pages and calls to action
With created content, the tendency is that the site has an increase in the number of visitors because one of the criteria for Google to rank the site in the first positions is the quantity and quality that the content offers to the visitor.
After increasing the number of visitors, the goal is to make them leads! For this it is necessary to collect some contact, such as e-mail or telephone, therefore the use of CTAs ( Call to Action) is essential, which are buttons in front of the page that call attention to the performance of a specific action, such as: “Get in touch”, “Try it now”, “Make a budget”, all of these are triggers for you to be attracted to fill out some form and give the company your contact. See the example:
The landing pages are the dedicated and sole purpose of capturing leads pages because there is an exchange to be carried out. With rich content that has a great added value in the material.
It can be used to capture leads more effectively, in which your company offers the content after the visitor has filled in the requested information, you should always think about the quality of the material and the amount of data requested so that there is no rejection from the visitors. Here’s an example of a landing page:
Monitoring of indicators by Google Analytics
The most important point now is to monitor the results of the site, about the indicators, such as how many hits per day, average viewing time, bounce rate, most accessed pages, where your hits come from and among other indicators that are provided in a complete platform, Google Analytics.
Google Analytics is a tool used for data analysis to create action plans and carry out updates within the site and also the content to be created, so when doing and creating the site do not forget to charge your agency to install the tool on your website for tracking.
Management of captured leads
As a step towards greater control of your leads, it is necessary to use a CRM ( Customer Relationship Management ), in which there are features for registering tasks, monitoring customers, sales funnels, and registering business opportunities.
This action is fundamental in the long term, as data is currently the new gold of the digital age, so your company maintaining relationships with its leads and also creating sales flows makes it easier to convert leads into customers in the future.
Do you already know the ideal CRM for your company? Read our post on CRMs: Which is the best for your company?
And then? Have I solved all my problems now that I have a website?
Without a doubt, you are already one step ahead of your competition, because by implementing all these actions that we have listed, your
company will have the following results:
- It will be found within the largest search channel in the world, Google;
- It will have authority from the creation of rich content that adds value to its visitor, facilitating the increase of indicators aimed at SEO;
- Capture qualified leads who are interested in your solution to the market;
- It will increase your brand’s reach to several places with low investment compared to traditional marketing;
- You will have a salesperson from your company at a low cost and always ready to assist and explain your solution to your potential customers.
These are just some results that will be achieved from the creation of the website and with due management and constancy for creating content and monitoring indicators, the trend is that the results evolve month by month. Were you able to understand why the website is essential for your company?
Are you interested? We at Colina Tech can help you with that! It will be a great pleasure for us to be able to talk and understand better about your need and build the conversion site for your business.