Most companies would like to improve the lead generation performance of their websites, but don’t know how to go about it. The How To Build A High-Performance Lead Generation Website white paper, created by Straight North, is an easy-to-use guide for zeroing in on the key factors needed to turn a so-so website into a true lead generating tool.
The white paper is broken down into five important areas: usability, mobile design, SEO, copywriting and conversion optimization. It’s important for all five areas to be executed at a high level; deficiencies in any of them will limit qualified website traffic and reduce conversion rates.
Read the white paper now.
Brad Shorr is Director of Content Strategy at Straight North, a full-service Internet marketing agency that specializes in SEO, PPC, and websitedesign. With more than 25 years of sales and marketing experience, Brad has been featured on leading online publications including Moz, Forbes and American Marketing Association.