A mobile app is developed for revenue generation and for procuring customers. The app developers must have clarity on the essence of the app and other factors.
The business of developing a mobile app is a great opportunity for global corporations whether small or the medium sized, as there is a huge potential for lots of projects, as you develop the apps, more so because it provides the greatest potential for achieving growth, efficiency and provides a great way to earn revenue.
The most critical among the phases that the apps go through is that of development, and one thing that has to be kept in mind is that it must be able to facilitate the business instead of becoming a dysfunctional app that acts as an impediment and wastes the effort with some sort of faulty execution. The app is intended to serve to expand your business and procure new and existing customer base. But, before the app developers proceed to the development phase, they must have clarity of purpose and ask crucial questions to themselves such as:
Purpose that is Served
There is a big hype about mobility and the enterprises are caught into developing apps just for the sake of developing an app. Some of the apps do not serve any specific function but is just another extension of the website. The app developers must be able to track the specific purpose of the app as it caters to a particular function or addresses a niche area. The purpose that is served must be a better option than any responsive website.
The Target Users
The demographic differences between the Android and iOS platforms need to be well thought out. The problem that is answered and whether the app offers the best way to resolve the problems are some of questions to be answered. The app developers must also find out the devices and platforms that are used.
The way the users interact with the app is explicitly expressed by creating a wireframe. This is for addressing the visual designs and UX elements, right at the onset.
The functional and the nonfunctional requirements are addressed with the help of a product backlog. Research is needed for all aspects as integration of the app interfaces must be done with a third party vendor.
The deadline set for the app is very much dependent on its purpose. If there is an app for a particular concert or an event, then the whole objective for developing a mobile app for the purpose fails horribly, if the app is released on time before the event starts.
The common practice is to have several release dates for the same app, by adding newer functionalities in the various dates scheduled. A delay in the schedule affects the way the app is patronized by the user.
Design Constraints for the App
There are many companies which have certain corporate guidelines for deciding the layout and the screen design of the Enterprise apps. Considerations are made for the appearance of the icons on the App Store as well as whether the app will work on the mobile format.
Competitors for Your App
A thorough analysis of the competitors is essential to add value through your app. The same problem must be solved by the competition, but in a different way.
Risks for the Mobile App Build
There are too many risks that comes on the way of developing a mobile app, acting as impediments for the project, with lags in the timelines, A best practice is to create a risk register and document all the associated risk factors along with the accountable stakeholders and the actions that need to be taken.
Downloading the App
The design of app is impacted with the delivery channels of the app. There are requirements for listing the apps in Google Play Store or the iTunes Store and these must be addressed at the design and development stages.
Budget for the Mobile App
The app development market seems to be too fragmented as there are multiple operating systems and several testing environments. This accounts for a difficulty in the estimation of the budget. ‘
There are many deciding factors for preparation of a budget such as competition analysis, designing an interactive UX and app researching. Other costs involved are costs for push notifications service, costs for scaling the backend and hosting costs, The possibilities are optimized well within the budget constraints.
Data Points Obtainable from the App
The app design phase itself must incorporate the metrics, measures and benchmark objectives, ensuring that it is delivered against key success factors. Analytics and the metrics must be mapped in the build phase of the app, to understand the true measure of the app success. Mapping of the actual vs the estimated and calculating the variance, and closing the difference with a plan in place, is the usual practice.
The best practice is customization of the method of developing a mobile app. An experienced app development company who will guide you to get your issues resolved is what is highly recommended.
Janet Scott is a content maven associated with Appdexa.com, a USA-based research and review platform for top mobile app development companies. She has been helping many small companies establish. She has more than 3 years of experience in extensive project research and has been associated with many websites.